Insight 1

If you want to be profitable in your betting and trading, it pays to be one step ahead of the crowd.  You don't make money by going with the flow and blindly backing that "sure thing".

It's all about finding value; in other words, a situation in the betting market where the odds on offer do not reflect the true odds of an outcome happening.

Compiling your own odds and finding value is something that we can teach you.  And when you've got the theory nailed down, you'll want to be let loose on the markets for yourself to make some money!  But with so many sporting events on offer every single day of the week, where do you even start?