I often use what I refer to as 'market hype' to my advantage when trading. What I mean by market hype is a market that has been heavily effected by the 'hype' or promotion surrounding the event, in such a way that the odds become distorted. Think England football team in every major tournament since Betfair began!
So what is the number one sport for this phenomenon...Boxing!
Yes that's right, the sport with the most 'smack talk' and sales nonsense ever known to man also happens to be the sport with the most distorted odds as a result. You know that time Sky and